How SwapRoyale Drove 66%Repeat Participation with Prizerail
SwapRoyale wanted to give players a stronger reason to compete in its free contests and come back for more. They turned free participation into a chance to win up to $200K.
The result: 66% of players who earned chances came back for more.
The Challenge
SwapRoyale wanted to make its free contests more compelling with a headline prize, but didn’t have the budget to fund a large prize pool itself.
The Solution
Players paid nothing extra. Top performers earned chances to win up to $200K simply by competing in SwapRoyale’s free contests.
Finish in top 25
Level up your rank
Earn chances to win
“Prizerail gave us a way to make our free contests feel much bigger without funding a massive prize pool ourselves. It was easy to add to the app, and 66% of players who earned chances came back for more.”
The Results
Prizerail gave SwapRoyale a way to make free contests more rewarding and give players a reason to keep coming back.
The Playbook
Here’s exactly how SwapRoyale used Prizerail to drive repeat participation:
- Make free contests more rewarding. Players could earn chances to win up to $200K without paying anything extra.
- Give players a reason to perform. Higher-ranked players earned more chances to win.
- Drive repeat participation. Each new contest gave players another opportunity to compete, earn chances and come back for more.