HowSwapRoyaleincreased repeat participation by 66% with Prizerail
SwapRoyale wanted to give players a stronger reason to compete and come back for more.
With Prizerail, SwapRoyale added a variable prize pool to its free contests, giving players a chance to win anywhere from $5 up to $200K based on their performance.
The result: repeat participation increased from X% to 66%.
The Challenge
For a fantasy trading platform, rewards are a big part of the experience.
SwapRoyale wanted to make its free contests more compelling and encourage players to return, without significantly increasing its own prize pools.
Free contests used to be filler between paid ones. Tying finishing position to sweepstakes entries gave people a reason to come back.”
The Result
Before Prizerail, X% of comparable qualifying players returned and qualified again in a later period.
After Prizerail was integrated, 66% of players who earned entries returned and earned them again in a later cycle.
The behaviour extended beyond a single return: 1 in 7 players earned entries in four or more of the six completed reward cycles.
Prizerail gave SwapRoyale a way to strengthen repeat participation without building or funding a much larger rewards program itself.
