How Jumper Increased Usage By1,700% With Prizerail
Jumper wanted to get more users trying its Dust Sweeper feature.
With Prizerail, completing a Dust Sweep gave users a chance to win up to $200K.
The result: Dust Sweeper daily unique users increased 1,700% during the campaign and remained 35% above the pre-campaign baseline after it ended.
The Challenge
Jumper wanted to drive discovery and adoption of Dust Sweeper, a feature that lets users consolidate small token balances that would otherwise sit unused in their wallets.
The Solution
Jumper tied the reward directly to the behaviour it wanted to drive.
During its “Use Dust Sweeper” Mission, users who completed a Dust Sweep earned chances to win up to $200K.
Sweep dust
Earn chances to win
This gave users an additional reason to try the feature while keeping the incentive tied directly to product usage.
“Overall, it was a great success on all fronts. We saw strong engagement, and the campaign introduced many users to the Dust Sweeper feature. Everyone on our end was super happy with the outcome.”
The Results
The impact continued beyond the initial campaign. Jumper made the prize experience a permanent part of the Dust Sweeper journey, with usage continuing to grow alongside broader activity across Jumper.
The Playbook
Here’s exactly how Jumper used Prizerail to drive adoption of an existing feature:
- Drive feature discovery. Jumper made Dust Sweeper the focus of a dedicated Mission.
- Reward the core action. Users earned chances to win up to $200K by completing a Dust Sweep.
- Turn a campaign into a permanent growth loop. After seeing sustained usage following the Mission, Jumper made the prize experience a permanent part of Dust Sweeper.
