How Hence Markets Drove 320%More New Visitors With Prizerail
As an early stage platform that turns anyone’s ideas into trades and custom indices with frontier AI, Hence Markets needed to give people a compelling reason to try the product and start trading.
With Prizerail, every core action in the app could give users a chance to win up to $200K.
The result: 320% more new visitors, with around 30% of new traders discovering Hence Markets through the campaign.
The Challenge
Hence Markets needed to turn launch attention into new users and active traders, then give them a reason to keep trading.
But as an early-stage platform, offering the kind of headline rewards that get users’ attention would be expensive to fund on its own.
The Solution
Hence Markets used Prizerail to add up to $200K in upside across the trading journey. Users earned chances by signing up and making their first trade, building daily trading streaks, and continuing to trade.
Sign up
Make a first trade
Earn chances to win
This gave Hence Markets a bigger rewards proposition while keeping incentives tied directly to product usage.
“Prizerail gave us a much bigger rewards proposition than we could have offered ourselves. It helped us turn launch attention into new traders, and those users went on to drive a meaningful share of our trading volume.”
The Results
The campaign didn’t just drive traffic, it brought in new users who went on to trade.
The Playbook
Here’s exactly how Hence Markets used Prizerail to turn launch attention into trading activity:
- Drive the first trade. New users earned 1-5 chances after signing up and completing their first trade.
- Build a daily habit. Users earned more chances by maintaining daily trading streaks.
- Reward continued trading. Users earned additional chances based on their trading activity.
