How Feel.cash Grew Volume per Trader 302%With a Second Chance at a Big Win
Feel.cash wanted traders to choose its coins over other options on Base, and to create a reason for its traders to come back every day.
With Prizerail, Feel.cash rewarded trading volume with daily jackpot entries. 0.1% of every trader’s volume came back as entries for a shot at $200K.
The result: Since re-launching with Prizerail, volume per trader is up 302%, and traders who won in their first drawing had 104% higher D7 retention.
The Challenge
Feel.cash lets anyone launch and trade coins on Base. Traders have no shortage of coins to choose from, and most launchpads offer the same thing.
Feel.cash wanted to give traders a reason to pick its coins, and a way to reach traders who hadn’t found Feel.cash yet.
The Solution
With Prizerail, Feel.cash gave every trader a second chance at a big win. Every trade of a Feel.cash coin earned entries into the daily $200K draw. Winnings were automatically sent to the trader’s address, so it didn’t require any behavior change.
More volume earned more entries, and every entry went into that day’s draw.
Trade
Earn entries automatically
See the daily result
Trade again
By smoothly integrating Prizerail into its existing product and giving users more chances to win, Feel.cash was able to grow volume and retention.
“Our traders are here for the chance at a big win. Prizerail gave them a second shot at one every day, and since re-launching with Prizerail they’ve traded more and come back more.”
The Results
Overall D7 retention rose 72% among traders with $10+ on day one. In the first eight weeks after the August 18 launch: 52 daily drawings, 11.9K winning wallets and $15.6M in trading volume.
The Playbook
Here’s exactly how Feel.cash used Prizerail to drive volume and retention:
- Let users win early and often. Traders who won in their first drawing came back at more than twice the rate. Small, frequent wins keep traders coming back while the jackpot gives them a reason to start.
- Reward the core action. Entries were earned on every trade, so traders didn't have to do anything new.
- Reward trades wherever they happen. Entries followed Feel.cash coins onto other platforms, turning outside traders into new Feel.cash users.
- Add a second shot at a big win. Every trade came with a daily draw, giving traders something to check tomorrow and a reason to trade again.
- Surface the winner moment. Every Feel.cash win gave the team a fresh, verifiable story to bring back to its community.