How Cambria Lifted Small-Player D7 Retention by3.6 Points With Prizerail
Cambria wanted to give its players a stronger reason to return every day, especially its players with smaller budgets that were driving most signups.
With Prizerail, Cambria added a branded Daily Jackpot to its game lobby. Every day, players claimed their entries to a daily draw and a shot at $200K.
The result: D7 retention rose 3.6 points among players risking under $10/day, making them the only segment that grew. 47% of users played immediately after claiming winnings.
The Challenge
Cambria’s rewards scaled with volume, so whales took most of the value. Its smaller players, most of its new signups, had comparatively less daily reason to return.
The Solution
Cambria added Prizerail directly to its existing daily rewards experience.
Every $0.10 key a player risked earned one entry, capped at $1,000 of play a day. That kept whales from swamping the draw. Every claim also came with a guaranteed points grant.
Play daily
Earn free entries
See winners
Repeat daily
By adding headline upside and a daily result to an existing habit, Cambria gave players another reason to return without introducing a separate experience.
“We wanted our daily rewards to feel exciting for players of every budget. Prizerail gave them a shot at $200K every day, and D7 retention went up for our smaller players.”
The Results
The lift held even as Cambria wound down a large summer points campaign.
Claiming often led straight into play. Nearly half of claims were followed by more play within 30 minutes.
The Playbook
Here’s exactly how Cambria used Prizerail to drive daily engagement:
- Build on an existing habit. Prizerail was embedded into Cambria's existing daily rewards experience rather than introducing a separate flow.
- Give players a reason to check back. Each day users had to take qualifying actions then claim their entries to the drawing. The busiest claim hour was the first hour after each result.
- Pair the upside with a sure thing. Entries gave players a shot at $200K. A guaranteed daily points grant kept small players claiming even when they didn't win.
- Surface the winner moment. Daily results gave Cambria fresh winner moments to bring back into the product and community.
