HowBlinkused Prizerail to launch and acquire users
- Fast integration:Blink's non-technical founder integrated Prizerail in less than one day using llms.megapot.io.
- Efficient acquisition: Around $500 in ticket incentives generated $20,000+ in deposits and redeposits.
- Sustained engagement: Prizerail gave users a reason to try Blink, with a cohort returning and redepositing daily for 14 consecutive days.
The cold start problem
Blink is the one-tap deposit layer for onchain apps, which makes funding an account feel native.
Over the last few months, Blink focused on one question: how do you explain a product category that has never existed before?
Blink needed a first-deposit experience that was inexpensive, instantly understood, and compelling enough to complete.
Users should not have to read about one-tap deposits. They should experience one.
Prizerail provided a compelling reason to deposit
- Deposit $1 with Blink.
- Receive a lottery ticket to win up to $220,000 (the compelling reason).
Built in less than one day
Blink's non-technical founder completed the initial Prizerail integration with Cursor in less than one day. All he had to do was point his LLM at llms.megapot.io, which had all the protocol information his LLM needed to start integrating.
Megablink: one tap. Four chances to win.
Blink launched Megablink, a one-tap way to buy prize tickets.
In under a minute, a new user had completed Blink's core action, had been onboarded to Blink, deposited into the prize, and received four chances to win the jackpot.
Blink then also offered eligible users another ticket for sharing their entry on X. The daily draw created a natural moment to return and deposit again.
Deposit, receive tickets, share for another ticket, return for the draw, deposit again.
$20k+ in deposits from $500 in incentive cost: 40x ROI
“Megapot has brought us a lot of new people and a lot of new eyeballs.”
Why a prize works as an incentive layer
The incentive of tickets activated the product.Users earned their first ticket by completing Blink's core deposit action and onboarding.
The reward felt larger than its cost. Blink funded low-cost tickets while users received access to the headline prize. Referral earnings can offset the incentive cost over time.
The campaign had a return moment. The daily draw gave users a reason to reopen Megablink and enter again. Sharing and other actions that interact with Blink can also be rewarded, bringing high intent users back.
The playbook for other apps
Blink attached a prize to a deposit. The same model can reward any valuable product action:
- fund an account
- complete a payment
- make a swap or bridge
- activate a new feature
- refer another user
- sell dust
The principle is the same: attach a chance to win a very large amount of money to the action that makes your product valuable, then use the draw to create a reason to return. Any user action can be rewarded with tickets.
Give users a reason to try your product
Add a chance to win $200,000 to your app, today.
Disclaimer
Blink is an independent third-party application. Prizerail does not own, operate, control, or legally represent the Blink team or application. Any Blink-specific questions, support requests, user experience issues, or legal matters should be directed to Blink through its own website and official channels.
